Our store has been family owned and operated for over 45 years. In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better way to sell cars. He thought you could sell cars and be honest as well. Borgman was a huge success and the store became known as "The Home of the Redcoats." The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today.

Times have changed and the redcoats and ties have been retired, but the tradition and honesty still continue. John Borgman is now the dealer principal and is following the same line as Fred Borgman, making Borgman Ford Mazda a family environment and a fun place to do business. Perhaps you have done business with us and know first hand.

Feel free to email one of our sales people at our Staff Page today to find out just how friendly, knowledgeable, and professional we are.

Borgman Mazda has led Grand Rapids and all of West Michigan in fair and square deals for more than five decades. Our staff treats the needs of each individual customer with paramount concern to ensure a fun, stress free experience. We know you have high expectations, and as a car dealer, we enjoy the challenge of meeting and exceeding those standards each and every time. Borgman Mazda sells and services new and used vehicles to the communities of Greater Grand Rapids including Grandville, Byron Center, Wyoming, Hudsonville, Allendale, Kentwood and Holland. Allow us to demonstrate our commitment to excellence!