We value the long term relationships we've developed with families in the Grand Rapids, Grandville and surrounding West Michigan areas over the last half-century. Our sales team is made up of professionals who love the automotive industry and enjoy delivering our trademark "Redcoat" service and customer care. Stop by and see us.

The following are kind words our customers have shared on their feedback cards:
Hear What Our Customers Have to Say
"We visited another dealership and were disappointed in their trade-in value and willingness to make a fair deal. By contrast, Borgman was awesome!"

"I was very impressed with the entire experience. This is the first car I have ever purchased and I'm so glad I did it through Borgman."

"I have bought several vehicles from Borgman (the last two new ones). I have had nothing but the best sales people."

"My father bought his new Ford without any help from me. I am VERY happy at the attention he was given at Borgman. He is happy with his new car and so am I."

"My salesperson has been excellent! I took out a lease for my past two Escapes. I never felt that he pressured me, in fact it took me three visits before I said 'yes' to my current 2009 Escape. I love my vehicle - it's me!"

"Appreciated our salesman, Scott Gibbons. We were allowed to decide that it was necessary to buy a new vehicle without any undue pressure. Scott did what we needed him for; selecting the right vehicle for our needs."

"Tom Laprise was very helpful with my Cash for Clunckers deal."

"I came in knowing what I wanted in your inventory, having studied the Ford Escape Hybrid. I talked with several dealerships. Overall good-to-excellent experience."

"Bernie Lenau was great to buy a car from. He made the purchase an enjoyable time and experience."

- JB